The best ideas are often very simple! Read the text below and complete each gap with a word that stems from the word in parenthesis. The exercise begins with an example. Think about the kind of word missing - a noun? an adjective? an adverb? What prefixes or suffixes do you need to add to make the word fit the gap?
The impact of ideas
There was once a man who offered, for a large sum of money, to provide an idea that would double the consumption/consumers (CONSUME) of a new shampoo. !. _________ (MORE), the idea was
a single word. But that single word would only be revealed in 2. ________ (PAY) of his 3. ________ (CONSIDER) fee. The company thought about this and 4. ______ (CONCLUSION) that any idea that would actually double profits would be well worth the money. 5. __________ (POCKET) his cheque, the man stood before the board of directors. 'My idea is as follows,' he said. 'You know the list of instructions on the side of the bottle? Well, put and 6. _______ (ADD) word at the end. The word is... repeat!
Good ideas are often 7. _______ (CREDIBLE) simple - once someone has thought of them. But they are central to 8. _______ (SUCCESS) business. At some time, a 9. ________ (CREATE) idea has sparked off most 10. _______ (COMMERCE) processes.
ANSWERS:
1. Moreover 2. payment 3. considerable 4. concluded
5. Pocketing 6. additional 7. incredibly 8. successful
9. creative 10. commercial
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Would you like to try more exercises to practise prefixes and suffixes in English? Try:
- negative prefixes
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